E45: How to Build Character and Develop Mental Toughness (Les Evans)



Do you truly want to live your most beautiful life?

Coach Les Evans used to be a mail man at age 23, and today he’s a coach to movie stars and billionaires. What happened? He embraced personal development as his top priority. The works of Dale Carnegie (How to Win Friends and Influence People) and Brian Tracy (21 Secrets of Success for Self-Made Millionaires) changed almost everything he believed to be true about life.

A former professional musician and award-winning songwriter, Les Evans is the past cofounder, Chairman & CEO of DGI-Advanz, a boutique alternative investment company based in Miami. Before retiring, Les personally sold over 1000 client accounts, advised 3 major airlines, and at peak the firm was trading $100 million daily.

For the past 5 years, Les Evans has rocked the stage and coached thousands of entrepreneurs in 78 cities, 24 countries on 5 continents across the world. In this interview you’ll learn how to become a “Business Rockstar”. If you are an entrepreneur, there is one thing you definitely need: strong character. Today’s conversation is packed with great stories and golden gems for every person who truly wants to live on purpose.


Click here to watch the interview on Youtube


Interesting stories and strategies that came up in our conversation:

  • What to sort out before quitting your job and starting your own business
  • Why all business is essentially show business
  • How to create yourself (become the person you want to be)
  • What we can learn from Queen Elizabeth’s advisor
  • Why would anyone pay $100 (!!) for a simply bar of soap
  • The Indiana Jones moment…
  • Why asking “how to” does not really get you anywhere
  • The importance of having support from like-minded people

TIP: How to benefit most: 1) which insight resonated with you? 2) how can you apply it in your own team? 3) apply the insight in a small experiment, 4) reflect and decide which adjustments to make in your team’s habits and routines.


Stay in touch with Les Evans:


Credits (intro and outro music)

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